Rachel Heaton Film graphic media blog network SEO w3c content design multimedia Lucky the Dog Sony css Lucky email flash google logo photo shop php html personal-portfolio Photos pennsylvania xml SEM optimization portfolio projects Rabbits search Word Press banner rachelheat xhtml web Delco resume New York City
TECHNICAL PROFICIENCY
Platforms: Macintosh OS, Windows XP / Vista
Software: Dreamweaver, Photoshop, InDesign, Illustrator, Avid, Final Cut Pro, Flash, MS Office Suite (Excel, Outlook, PowerPoint, Word), DVD authoring software
Skills: CSS, XHTML, HTML, JavaScript, Graphic design Non-linear video editing, Photo editing
PROFESSIONAL EXPERIENCE
SAGEFROG MARKETING GROUP LLC, Doylestown, PA - May 2010 - Present
Online Marketing Manager
Sagefrog Marketing Group, a marketing firm specializing in health, technology, and business marketing for companies in the greater Philadelphia and New Jersey area. Primary responsibilities include website development - Hand coding of html emails for multi wave email blast campaigns - Development and execution of SEO and SEM campaigns - Providing server maintenance and technical support.
FRIED BROTHERS INC, Philadelphia, Pennsylvania - April 2009 - April 2010
Website Designer/ IT/ E-commerce manager
Assisted in developing and maintaining two e-commerce websites. Managed two other junior web developers to ensure projects were completed in a timely fashion. Interviewed prospective Fried Brother’s employees and interns. Designed and executed marketing e-mail campaigns. Created flyers, catalogs, and promotional literature. Designed strategy and managed implementation of search engine marketing campaigns including pay-per-click and natural optimization to increase online revenue. Implemented analytics package in order to track web site conversions.
MiNDTV, Philadelphia, Pennsylvania – 2007 to 2008
Production Intern
Directed, edited and produced inexpensive, five-minute programs covering international news, commercials, documentaries and host of diverse subjects. Worked effectively with 12-member office staff to maintain complex production schedule and ensure on-time delivery; handled correspondence with program subjects, obtained required release forms, and screened programs for conformity to broadcast standards. Conducted studio and “Man on the Street” interviews, and operated studio cameras, sound boards, lighting systems and Teleprompters. Utilized Flash, Final Cut Pro and Avid software to edit final product.
JANIS PRODUCTIONS, Plymouth Meeting, Pennsylvania – 2006 to 2007
Intern / Videographer
Worked closely with one of the area’s leading production houses to create stunning video products for private and corporate customers providing them with a high-quality, finished product. Utilized state-of-the-art video and audio tools to photograph, edit and sound mix weddings, parties, memorial tributes, video biographies and corporate business videos including commercials, presentations, training materials and product demonstrations. Gained hands-on expertise using Photoshop to perform advanced digital manipulation and photo restoration.
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Additional experience shooting, editing and producing photography and video products for private customers as Freelance Videographer/ Photographer (2004 – Present).
EDUCATION / TRAINING
Bachelor of Arts in Communications, 2008
TEMPLE UNIVERSITY, Philadelphia, Pennsylvania
OKLAHOMA STATE UNIVERSITY, Stillwater, Oklahoma
Associate of Arts in Liberal Arts, 2002
DELAWARE COUNTY COMMUNITY COLLEGE, Media, Pennsylvania
~ Excellent professional and personal references available upon request ~